App Development

SoftBranch app startup is an Inspiring leadership innovation



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We Develop Mobile Apps.

Apps that get featured in the App Store.
We don't just build apps. We create the kind of apps that people talk about, that they use over and over again. We eat, sleep, and breathe mobile. It's that we do.

Innovative App Development

Mobile App Developed
Web App Developed
Satisfied Clients
Contries we serve in
Web Apps

We create highly polished iPhone & Android apps for startups and enterprise clients.

We also know a thing or two about branding, websites, and user acquisition.
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App Development Process/Phases

Mobile apps are all peculiar in their own way: they differ in complexity, functionality and intended use. Because of this diversity,
here’s no universal approach to mobile app development. Yet, there’re general steps that are common for various projects and describe app development process on the whole.


iPhone/iPad App Development

We implement optimization techniques to raise your rankings in top search engines.

Android App Development

People see you often in search engines and recognize your business name.

Hybrid App Development

We bring traffic to your website through strategies without using paid advertising.

Discover the apps with ideas

Discover with the ideas. Like my travel example earlier, when a user searches for something on Google, the list of ads that appear above the organic listing are called search ads.


The Discovery Phase is the first step in the project development process on the road to a success. We flesh out the purpose, value proposition, and expectations of a project.

    There are multiple steps within Discovery:
  • Requirements: Meet to discuss projects goals & vision, target markets, content requirements, reference sites, and available assets
  • Sitemap: Map the project architecture; define sections & pages with their flow and relationship to each other
  • Build Spec: Create a document that details the project requirements – and how it will do them; a descriptive scope of work


Prototype began as ideas

Next stage, after identifying the approach is developing a prototype. It is actually the process of taking your idea and turning it into an application with some basic functionality. A prototype makes it quite easier to sell your idea to potential buyers who can now actually view the tangible benefits instead of just visualizing or reading product description.


Design platform

Designing your app is yet another significant factor responsible for success of an app in the market. An app developer should concentrate on the UI design, multi-touch gestures for touch-enabled devices and consider platform design standards as well. Today, emphasis is on the UI design of an app as it plays a crucial role in the success of an app. Designing an app is becoming increasingly popular as it create an instant impact on the mind of the user while ensuring usability of an app.

The 3 main benefits of running video ads are:
  • More reach - As of January 2017, YouTube is the 3rd most visited website and has 30 million visitors every day. Additionally, video ads are also available on Google Display Network. This means that you have access to a wider audience.
  • Measurable - Unlike advertising on TV, YouTube ads let you know all the necessary metrics like views, view rate, clicks, reach and frequency, engagement, performance etc. This helps you measure the success of video ads.

Development platform Website

If you are a retailer, this campaign type would make more sense for you. This ad type boosts traffic to your website and helps in generating quality leads as well as increasing your conversions.
This is how shopping ads would appear on the search network.

  • Requirements for running shopping ads:
  • Setup an account with Google AdWords & link them together.
  • Submit updated product data every 30 days to Google Merchant Center.

  • Note - All these special ads are available on the search network. Except for call-only ads, others are available in diaplay and video campaigns as well.


Social Media Optimization is essentially using social media as a catalyst to grow your company’s online presence. Where some companies tend to just set up a profile on Instagram, Facebook or Twitter to be where their customers are, SMO is about strategically creating, building and maximizing your social media plan to connect with your target audience. SMO allows you to:

Lets get in touch with SoftBranch Now!

Contact us and find out how well your App will perform with us.
Have a little something, something you wanna talk to us about? Well contact with us!.

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